Today's guest article is by SEO expert Fueza Reis: I recently relocated to a new state which required that I revisit the marketing tactics I have used in the past. When I originally started my photography business I had a budget of … [Read more...]
Sales Skills Are a Must
June 10, 2013 By Leave a Comment
Today we bring you a guest article by our friend, Emily Potts, on the importance of selling your images and yourself. Sales. No other word seems to evoke such a deer-in-the-headlights look from photographers. Sales skills are a must, … [Read more...]
Is There a Sweet Spot for Client Delivery?
May 23, 2013 By 6 Comments
Is There a Sweet Spot for Client Delivery? We always tell wedding photographers that using Post can help them deliver images faster to their clients - often within a week. That's usually a great selling point, as many photographers are weeks or … [Read more...]
A Holistic Workflow for Wedding and Event Photographers
May 14, 2013 By Leave a Comment
Casting Light on the Post-Event Workflow For too many photographers, post-production is a dark, shadowy piece of their business. The end goal is poorly defined, the workflow is amorphous, and the expenses of the process are shrouded in the … [Read more...]
A Holistic Workflow for Portrait Photographers
April 4, 2013 By 3 Comments
The Way You Work Photographers tend to think of workflows in the limited terms of technology and convenience: "I shoot RAW because it allows the most flexibility," or, "I correct in Lightroom because it's fastest." One thing that doesn't get … [Read more...]
Put Your Best Foot Forward
April 4, 2013 By Leave a Comment
Put Your Best Foot Forward Though photography is an artistic endeavor, it's important for photographers to appear and act in a professional manor. Note that professional doesn't equate to a stuffy suit and serious disposition - you can be fun and … [Read more...]
AfterCapture – A Case For Outsourcing
March 4, 2013 By Leave a Comment
Post client Erica Schneider was featured in the December issue of AfterCapture. She discusses why she decided to outsource her post-production work and how she chose Post (then called PWD Labs) as the perfect solution. If you're still not … [Read more...]
5 Reasons You Need Your Clients To Display Your Work
December 20, 2012 By
Thanks to our friend, Kevin Hamilton, from Quad Framing for sharing this helpful and simple marketing strategy with our readers. Word of mouth is the least expensive, most valuable form of marketing a photographer can create – we all know … [Read more...]
5 Elements to a Successful Studio
October 4, 2012 By
Our friend Emily Potts from Moms With Cameras gave us a special gift to share with our readers. If there's anyone that knows how to run a successful photography business from home while raising a family, it's Emily. In this insightful guide, she … [Read more...]
Why Photographers Outsource (and what it says about their business)
September 19, 2012 By
In talking with photographers about post-production work over the past few years, I've found that there are three primary reasons for outsourcing this work. What's more, the reasons for doing so evolve over time and are often indicative of the … [Read more...]
