“Found my retouching company! Post ROCKS! Thank you for helping me out!

- Gustavo Alfaro of Gustavo Alfaro Photography

Check out more praise for Post from professional photographers.

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We always tell wedding photographers that using Post can help them deliver images faster to their clients – often within a week. That’s usually a great selling point, as many photographers are weeks or months behind in their editing.

Recently, however, we received a different response from one photographer. “I can’t deliver that fast,” she said, “or else the client’s perceived value of my work goes down.” Her concern is that clients will think she rushed through the work if they receive images too quickly.

We have to admit it’s a valid concern, and it got us thinking about whether there’s a sweet spot for client delivery. Take too long and clients get mad, plus sales tend to go down because guests have moved on to other things. But deliver too quickly and they assume you didn’t do anything to the images.

After some internal discussion and reading on the web, we have a potential solution to the  issue: it’s all about expectations. If you explain your process and set client expectations for delivery time up front, then the client won’t jump to their own conclusions when images come back quickly. It’s up to you to educate them on what is a reasonable amount of time.

For example, you might explain that you aim to deliver images within two weeks of the event because you like to stay on top of the editing (or you have a great editor). Then you can exceed expectations (always a positive) by delivering in a week.

So, is there a delivery sweet spot? Is setting proper expectations a good solution? Let us know what you think in the comments below.

  Quick-Tip: Don’t believe you can return images in a week? Here’s a simple post-event schedule that shows how to achieve this feat. Quick-Tip: Wedding season is here! Get acquainted with your Post editor now, before you get too far behind on editing.

Check out more Post-Production Tips from the pros at Post.
Have a question or topic you’d like to see us cover? Send it to info@postedits.com.

]]> http://blog.postedits.com/2013/05/23/is-there-a-sweet-spot-for-client-delivery/feed/ 2 Fastest-Turnaround Chad Post Production Pro Tips - Weekly editing advice and workflow suggestions from the post-production pros. Image strip http://blog.postedits.com/2013/05/21/prompt-delivery/ http://blog.postedits.com/2013/05/21/prompt-delivery/#comments Tue, 21 May 2013 15:28:46 +0000 Chad http://blog.postedits.com/?p=5273 ]]>

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“I love having Post do my post processing. I now spend more time shooting and with my son and new baby boy.

- Matthew Vickers of Vickers Photo

Check out more praise for Post from professional photographers.

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You’re at your desk, looking through images from your latest wedding shoot, and you see some that could benefit from retouching work. Before you open Photoshop or send the images to your Post editor, stop and ask yourself a few questions:

• What is my budget for this? Before investing time and money in retouching, make sure you know how much you have to spend. Ideally, you’ll have budgeted a specific amount of retouching time into your shoot fees.

• How is the image going to be used? The ends should justify the means. Images that will end up as large prints on the client’s wall warrant more attention than low-res images on a blog. Spend your time and money accordingly.

• Do I have the skills, tools and time to do the work? If the answer is no, it’s time to send your images to a professional editor like Post. Get quality work done and more time to spend growing your business. Score!

  Quick-Tip: Post offers multiple levels of services so you can choose the ones that match your purpose. Our Blog Images service is great for preparing images for the blog preview, while our Custom Retouching service allows you to go all out on those really important images. Quick-Tip: If you don’t have post-production costs factored into your client pricing, it’s time for a change. Post is sponsoring an online pricing event by The Joy of Marketing, and you can register now for free!

Check out more Post-Production Tips from the pros at Post.
Have a question or topic you’d like to see us cover? Send it to info@postedits.com.

]]> http://blog.postedits.com/2013/05/16/before-you-retouch-think/feed/ 0 Chad Post Production Pro Tips - Weekly editing advice and workflow suggestions from the post-production pros. Image strip http://blog.postedits.com/2013/05/14/pain-free-pricing/ http://blog.postedits.com/2013/05/14/pain-free-pricing/#comments Tue, 14 May 2013 16:03:41 +0000 Chad http://blog.postedits.com/?p=5190 ]]>

This month, Sarah Petty is putting an end to all the confusion about how to price photography. Join Sarah and nine profitable photographers at the Pain-Free Pricing online event, presented by The Joy of Marketing and Post.

No more of wondering… Prints or canvases? High sitting fee or low session fee? Framed or not framed?

And the best part….. it’s FREE! Just RSVP now to get access to the interviews May 22 & 23 from 11 am to 4 pm CST.

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